UK’s Eurovision showing makes a song and dance of cross-cultural communication

To the surprise of no one in particular, the UK’s entry for the Eurovision Song Contest failed to impress the voting public, meaning two of Europe’s powerhouse nations–UK and Germany–finished in the bottom three. Some argue that the contest is based on political affiliation, prejudice or even sheer spite. It’s more subtle than that. The UK in particular presents itself as an experienced patrician in Europe, lording over the newer member states with an attitude of entitlement and authority. And that’s just as true in business as it is in the music industry, with a clear sense that we are in possession of all the cards when trading in our ‘own’ language. The resentment that appears to build up in the minds of our European counterparts every May is a symptom of our self-appointed role as authority on all things English. We’re not; English as a business language is a global phenomenon and we need to accept our place in the natural order of things, otherwise it’s ‘null points’ for the foreseeable future.